I Built 4 SaaS Apps to $100K MRR: Here's My Exact Playbook

Tibo has achieved approximately $700K MRR across a total of 5 SaaS products, with products like Revit.ai ($400K MRR), Outrank ($200K MRR), and SuperX ($13K MRR).

The key to success is not to 'hide in a developer's cave,' but to talk to customers daily, even if it feels uncomfortable, to understand their true pain points.

MVPs should be built in days to weeks, and it's crucial to iterate quickly, assuming a 90% failure rate (better to fail in a few weeks and move on than to fail after a year).

For the first 5-10 customers, choose individuals who strictly fit your core target audience and build deep relationships with them.

Until reaching $10K MRR, direct support links to personal Twitter DMs, drastically reducing the distance to customers.

By understanding the user's 'ultimate goal' and considering how much you can help them achieve it, you can 10x or even 100x the value you provide.

By becoming a user of your own product, you can understand problems 10x deeper and offer appropriate solutions. Fix even small issues immediately.

Customer complaints are not a bad sign, but a testament to their commitment to the product and an indicator of retention.

Until reaching $10K MRR, focus on free channels like Product Hunt and 'building in public' on social media.

In the scaling phase, invest in sustainable and scalable channels like SEO, advertising, and affiliates, and focus on 1-2 channels that prove effective.

A portfolio strategy with multiple products provides resilience against the risk of a single product becoming obsolete due to new technologies like OpenAI.

Every company needs to become a 'media company' and should have an engine to continuously generate content about their industry, customer success stories, and testimonials.