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Zynga Founder: Consumer Is Not Investible Right Now - Thats Why You Should Build It

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AI-generated summary. Check the original video for context and accuracy. Translated into English with AI.

Overview

Zynga founder Mark Pincus discusses his philosophy of consumer product development and the potential of consumer businesses in the age of AI, based on his new book 'Life at the Speed of Play'. He argues that although the consumer market is currently shunned by investors, an era of unlimited, low-cost AI intelligence is approaching, making now an excellent opportunity to build new consumer services.

Key points

In the 'Proven Better New' framework, existing successful elements (Proven) are adopted as they are, and obvious improvements (Better) and novelty (New) are separated and tested. It's important to approach novelty with the assumption that it will fail.

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The moment Napster visualized that 4.5 million machines were connected marked the beginning of social networking. It was the first time people could see each other through the network.

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There's data showing that 90% of companies that invested in enterprise AI currently haven't gained any benefit, which is likely a usage problem, as many companies are using year-old models with a small number of people.

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When 'the fish are running' – that is, when there's true signal or heat – everyone naturally works overnight, and all feedback loops become positive. You don't even need to look at metrics.

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Founder Mode is for every founder. Since you founded the company to bet on yourself, you shouldn't abdicate that decision to others. Founder Mode is especially necessary when no one else believes in you.

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Peter Steinberger is spending $1.1 million a month on tokens, which is at the forefront of 'token maxing' – exploring the current limits of AI.

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A law of the internet is 'anything that can be free will be free,' and FreeLoader and Zynga succeeded based on this principle. In the AI era, it's important to imagine services that incorporate free and unlimited AI.

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Consumer businesses are currently considered uninvestable, but the opportunity to offer new 'internet treasures' through AI agents has never been greater. However, a full-fledged consumer revolution is expected around 2029, when costs decrease by three orders of magnitude.

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The sole purpose of management is 'to get people to do the right thing when you're not in the room.' First, maximize your time in the room, then replace yourself with trustworthy people and processes.

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Amazon's numbers began to grow consistently in the fall of 2002, approximately six years after the dot-com bubble burst. New technologies take a long time to deliver results, and during that period, you often continue to be perceived as wrong.

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