Facebook has 2.1 billion daily active users but not enough creators, leading the platform to pay content creators; Instagram does not pay because it has sufficient supply.
Link to this point #1Chris Koerner on The Koerner Office Podcast
How I Make $35k/Month With Other People's Content (Legally)
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Overview
Chris Koerner shares his method for legally repurposing other people's content based on Fair Use principles, earning $10,000 to $35,000 profit per month on Facebook. Working approximately 3 hours per week, he finds videos from platforms like Instagram, re-edits them with his own commentary, and posts them as Facebook Reels. By placing links to his newsletter signup page in the comments section, he acquires over 500 email addresses daily and also achieves monetization through SparkLoop.
Key points
The poster earned $2,000 from a bonfire video and $70-$150 per photo post in the past 90 days, resulting in tens of thousands of dollars in monthly revenue. Short videos yield approximately $0.25 per 1,000 views, while YouTube long-form videos yield approximately $17 per 1,000 views.
Link to this point #2Under Fair Use principles, one can legally repurpose other people's content by adding sufficient value, insight, or commentary to the original video; simple reaction videos do not qualify as Fair Use.
Link to this point #3Cross-posting content (automatically sharing the same post across multiple platforms) should be absolutely avoided. Natively uploading to each platform significantly improves reach and virality.
Link to this point #4By linking to landing pages created with Beehiiv or Carrd in the comment section of all posts and utilizing SparkLoop, the creator earns between $0.50 and $5 per email address. Newsletter subscribers grew from 96,000 to 250,000 in 12 months.
Link to this point #5Facebook's monetization program invitation criteria are not publicly disclosed; consistent posting and adherence to Fair Use guidelines will lead to an email invitation from Facebook.
Link to this point #6Taking a hard stance is crucial for creating viral content; nuanced opinions or expressions like 'I think' are less likely to spread widely.
Link to this point #7Editing is done using CapCut or Edits app, creating overlay videos with a green screen effect. Audio is recorded using a DJI Mic 2, and content is uploaded to all short-video platforms (Facebook, Instagram, YouTube Shorts, Snapchat Spotlight, Twitter, Threads, LinkedIn).
Link to this point #8Put this knowledge to work.
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