Pep AI achieved $100,000 in revenue in 70 days. It grew at a pace of $30,000 in the first month, $50,000 in the second month, and is on track for $80,000 in the third month.
Link to this point #1Superwall
I speedran an ai app to $100k in 70 days.
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Overview
Cedric, a college student, developed 'Pep AI,' a peptide and GLP-1 tracking app, and achieved $100,000 in revenue in 70 days. The secret to his success was adopting a strategy opposite to existing apps and fully committing to influencer marketing. He partnered with about 100 creators, offering monthly compensation ranging from $200 to several thousand dollars, plus affiliate commissions (20%). After identifying winning patterns with organic videos, he expanded to Meta ads, achieving a cost per download of $2.50.
Key points
Since existing GLP apps only used ads and not influencer marketing, he approached all peptide creators in the space and partnered with about 100 of them.
Link to this point #2The cost per download for Meta ads is $2.50, with approximately $400 spent daily. An additional $150 per day is spent on Apple Search Ads, where a cost under $5 is considered highly profitable.
Link to this point #3Influencer contracts range from $200 to $4,000 per month (over $20,000 for major ones), requiring one video + story post per week + link in bio. Affiliate commission is 20% of sales (first purchase only).
Link to this point #4Slideshow-style UGC achieved the highest engagement compared to talking-head formats. Creators are given creative freedom, and building relationships is prioritized.
Link to this point #5AppsFlyer's one-link tracks downloads and subscriptions per creator. There was also significant organic traffic from link-in-bios, with high download volumes even when a creator didn't post for two weeks.
Link to this point #6Onboarding is optimized by age, as users under 25 tend to churn if it's too long. For users aged 25 and above, a longer flow emphasizing the importance of nutrition and sleep tracking is provided.
Link to this point #7User feedback is thoroughly collected (in-app, email, social media, and via creators), and updates are released 2-3 times a week.
Link to this point #8The team was built by training friends. It's a large structure with 2 marketing managers, 2 developers, 4 dedicated outreach specialists, a CFO, and a product manager.
Link to this point #9Over 1,000 creator outreaches are conducted weekly. Initial messages begin with 'paid promo/affiliate deal?' and if interest is shown, calls quickly move to WhatsApp.
Link to this point #10Put this knowledge to work.
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