The Story of a Korean Who Built a 130 Billion KRW Food Truck Company That Americans Line Up For | CUPBOP

CUPBOP operates 38 stores in the US and 120 stores in Indonesia, with the goal of "taking CUPBOP to the moon".

Founder Junghun Song moved to the US at age 26 without speaking English, gaining experience entertaining customers with magic and palm reading as a waiter at a Korean restaurant to earn tips.

Founded as a food truck in 2013, it became a sensation on social media with high-energy performances like dancing and shouting, building close relationships with customers.

While restaurants are often described as 'delicious' or having 'good service,' they are rarely called 'fun.' CUPBOP places 'fun' at the core of its brand identity.

On November 9, 2020, Junghun Song was fired in a coup by three partners, but with the support of employees, banks, and investors, the partners eventually sold their shares and left the company.

Dok, a former analyst at Goldman Sachs and Citadel, joined the company and promoted systemization, including an operations manual and an aggressive incentive plan (up to $5,000).

Appeared on Shark Tank and secured a deal with Mark Cuban. Aiming to speak English without subtitles, they garnered interest from all the Sharks.

Mike Dimick, who was homeless, started as a part-time dishwasher and has grown to become a district leader overseeing the entire Colorado market.

The first question in job interviews is 'Are you happy?', emphasizing giving fair opportunities to everyone rather than focusing on name, education, or experience.

From the lesson 'Don't believe in people, believe in the system,' they learned that a great system is necessary to trust people.