This year, YouTube Shorts gained over 25 million views with just over 50 posts. The most popular Short received 3.9 million views and gained over 5,000 subscribers.
Link to this point #1James Sheehy
How I Make VIRAL YouTube Shorts For My BUSINESS That Generate Sales (My Exact Strategy!)
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Overview
James, who runs a handmade crochet plushie business in Ireland, explains the strategy that achieved over 25 million views on YouTube Shorts this year. He emphasizes two metrics—an Audience Retention Rate of over 80% and a Swipe Through Rate of over 80%—and recommends creating high-quality content that attracts viewers with subtitles, emojis, and voiceovers.
Key points
To make Shorts go viral, two metrics are important: Audience Retention Rate and Swipe Through Rate, with a target of over 80% for both.
Link to this point #2The shorter the video, the higher the retention rate required. For a 55-60 second video, aiming for over 80% retention is ideal; for a 30-second video, over 90% retention should be targeted.
Link to this point #3To achieve a high retention rate, it's necessary to keep viewers engaged. The creator overlays market experience stories with voiceovers onto production videos, adding subtitles and emojis.
Link to this point #4Quality is more important than quantity. Daily posting is not necessary; the creator aims for consistent posting twice a week. Experimentation and analysis, followed by recreating successful patterns, are key to success.
Link to this point #5The equipment used is solely an iPhone and a desk mount tripod costing less than 20 euros. Editing is completed on a smartphone using the free InShot app.
Link to this point #6Put this knowledge to work.
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