My Two Apps Make $150K/Month Each

Nicole has built four apps in two years, with each app achieving $150K-$250K MRR (Monthly Recurring Revenue). Her first app, GlamUpUp, gained 1 million users in 6 months.

The core of her success is 'systematizing virality'. To achieve 400-500 million monthly views, she built a unique system to simultaneously manage over 200 UGC creators.

Her app growth strategy involves first testing multiple viral strategies (Reddit, TikTok, UGC, etc.) for 2-3 weeks, then focusing investment on the effective ones.

The 4 steps for UGC creator management: ① Sourcing suitable creators (inbound/outbound), ② Interviews and a dedicated onboarding course, ③ Establishing a management system, ④ Optimization through referral programs and analytics dashboards.

Over 50% of creators who take the onboarding course generate viral videos within the first two weeks. Thorough education ensures both quality and scale.

The app business model is a 'hard paywall' + weekly/monthly subscriptions. GlamUpUp is a beauty diagnosis app for women, and Sprout is an automatic job application app for college students.

The tech stack uses React Native (development), RevenueCat (revenue tracking), Superwall (paywall), PostHog (analytics), Syfter (creator recruitment), and Attio (CRM).

The app design itself is part of the distribution strategy, making it crucial to intentionally design UI/UX that facilitates virality on social media.

To achieve over $100K per month with consumer apps, tens to hundreds of millions of monthly views are necessary. A single post is not enough; systematic mass distribution is a prerequisite.

Nicole's advice: 'Enjoy the journey instead of the results. There are always bigger numbers to chase, but you should enjoy the process of being a builder itself'.