Brett earns $1.3 million a year with Designjoy, operating it entirely by himself without hiring any employees or contractors.
Link to this point #1Starter Story
I Make $1.3M/Year With One Skill
Watch the original on YouTube ↗AI-generated summary. Check the original video for context and accuracy. Translated into English with AI.
Overview
Brett runs Designjoy, a design subscription service (a productized service), earning $1.3 million a year with zero employees. He developed it as a side hustle while working a 9-5 job until it reached $80,000 a month. With minimal costs and tools, asynchronous work, and simple pricing, he built a highly profitable solopreneur business.
Key points
He ran Designjoy for three and a half years while working a 9-5 full-time job, and quit only after it reached $80,000 a month.
Link to this point #2A productized service is a business model that offers services in a packaged subscription format, rather than charging hourly. Clients receive unlimited requests for approximately $5,000 a month.
Link to this point #3Designjoy's operating cost is $176 a month, using tools such as Figma, Webflow, Adobe, Shutterstock, Trello, and Airtable.
Link to this point #4Brett built the business in 24 hours and launched it on Product Hunt. His current primary lead generation channel is Twitter, and he hasn't spent a penny on marketing.
Link to this point #5Asynchronous work (async) is key; he has no meetings or Zoom calls with clients, manages requests on a Trello board, and can focus solely on design work.
Link to this point #6To improve design skills, it's important to self-learn by moving pixels in Figma daily, mimicking good design, and practicing with fake projects.
Link to this point #7Brett's typical day involves waking up at 7:30 AM, taking care of his kids until 10:30 AM, working from 11:30 AM-12:00 PM to 4:00 PM-5:00 PM, and then spending time with his family.
Link to this point #8His advice to his past self would be to 'believe in yourself.' He continued his full-time job out of insecurity, but his revenue doubled immediately after quitting.
Link to this point #9Put this knowledge to work.
Use saved videos in Claude Code or Codex to think through your plans and code. Sign up and connect your AI to get started.