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I Make $1.3M/Year With One Skill

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AI-generated summary. Check the original video for context and accuracy. Translated into English with AI.

Overview

Brett runs Designjoy, a design subscription service (a productized service), earning $1.3 million a year with zero employees. He developed it as a side hustle while working a 9-5 job until it reached $80,000 a month. With minimal costs and tools, asynchronous work, and simple pricing, he built a highly profitable solopreneur business.

Key points

Brett earns $1.3 million a year with Designjoy, operating it entirely by himself without hiring any employees or contractors.

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He ran Designjoy for three and a half years while working a 9-5 full-time job, and quit only after it reached $80,000 a month.

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A productized service is a business model that offers services in a packaged subscription format, rather than charging hourly. Clients receive unlimited requests for approximately $5,000 a month.

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Designjoy's operating cost is $176 a month, using tools such as Figma, Webflow, Adobe, Shutterstock, Trello, and Airtable.

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Brett built the business in 24 hours and launched it on Product Hunt. His current primary lead generation channel is Twitter, and he hasn't spent a penny on marketing.

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Asynchronous work (async) is key; he has no meetings or Zoom calls with clients, manages requests on a Trello board, and can focus solely on design work.

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To improve design skills, it's important to self-learn by moving pixels in Figma daily, mimicking good design, and practicing with fake projects.

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Brett's typical day involves waking up at 7:30 AM, taking care of his kids until 10:30 AM, working from 11:30 AM-12:00 PM to 4:00 PM-5:00 PM, and then spending time with his family.

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His advice to his past self would be to 'believe in yourself.' He continued his full-time job out of insecurity, but his revenue doubled immediately after quitting.

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