The shop opened in 2011. Dimitri has been involved in its operation since around 2012-2013, entered the repair industry through a friend's introduction, and acquired all his skills through self-study.
Link to this point #1Kish Vlogs
How Much A CELL PHONE REPAIR SHOP Makes In One Day
Watch the original on YouTube ↗AI-generated summary. Check the original video for context and accuracy. Translated into English with AI.
Overview
This video provides an in-depth look at Dimitri's cell phone repair shop, "iReeel Mobile Phone Repair," in Phoenix, Arizona. It covers the behind-the-scenes aspects of the repair business, its revenue structure, marketing strategies, and the industry's future. Dimitri has been operating the shop since 2011, having entered the industry through a friend's introduction and acquiring all his skills through self-study.
Key points
Example repair prices: iPhone 7 for $75, iPhone 8 for $85, iPhone XR for $120. On average, there are 5-10 repair requests per day, with fewer days seeing around 2-3.
Link to this point #2Accessory sales are also a revenue stream. Screen protectors and cases are sourced for about $1 and sold for $15-20, increasing the average order value.
Link to this point #3The shop offers diverse services such as watch battery replacement ($5-10), a custom-cut machine for screen protectors, and an iPhone back glass removal and engraving machine.
Link to this point #4Marketing is heavily online-focused, including Google search ranking, Instagram, Yelp ads, and securing free Google reviews. The strength of the physical store is its display and sale of accessories.
Link to this point #5Parts are sourced from Mobile Centrix (an American supplier), and iFixit tools are recommended for repairs. Distinguishing between genuine and counterfeit parts is a challenge.
Link to this point #6Regarding the industry's future: Apple is serializing screens, batteries, and cameras, making it difficult for third-party repair shops. Repairing iPhone 12 and later models is particularly challenging due to the adoption of OLED screens.
Link to this point #7Dimitri states, 'The industry is slowly declining, but solutions always emerge. It can still thrive if you have a good location, affordable rent, and strong online marketing capabilities.'
Link to this point #8Advice for beginners: It's good to start by buying a used iPhone (iPhone 5-7) with a cracked screen for about $20 on platforms like OfferUp, repairing it, and reselling it on eBay for around $75.
Link to this point #9During filming, a drop in Google ranking led to a decrease in customers and sales, highlighting the critical importance of online customer acquisition.
Link to this point #10Put this knowledge to work.
Use saved videos in Claude Code or Codex to think through your plans and code. Sign up and connect your AI to get started.