Yannis achieved 300 million views and generated 3-5 million app downloads last year. Currently, he opens 50-100 accounts per week, gaining 10-50 million views monthly.
Link to this point #1Superwall
The NEW Short Form Strategy Dominating For App Growth
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Overview
Machine learning scientist Yannis explains an app marketing system that allows him to open 50-100 new TikTok accounts weekly and achieve 10-50 million views per month, all without hiring any creators or influencers. He shares how he achieved 300 million views and 3-5 million downloads last year, detailing his methods for discovering viral content formats that translate into actual revenue and his unique approach to centrally managing and mass-producing creative content in-house.
Key points
He employs a 'reposter' model, centrally managing the creative process in-house rather than outsourcing to external creators. Creatives are made centrally, and reposters merely warm up accounts and post the content.
Link to this point #2In researching viral content, it's crucial to separate 'format' from 'content.' Even with the same structure (e.g., hook-demo), the angle and message must be adapted to one's own app.
Link to this point #3High view counts often don't translate to downloads. For instance, a 'post breakup activity' hook garnered millions of views, but changing it to 'procrastinating for my exams' immediately caused a surge in App Store rankings and a significant increase in downloads.
Link to this point #4Using Spytok's new feature, one can correlate viral video views with App Store ranking changes to identify formats that actually drive downloads. Observing ranking shifts in multiple English-speaking countries (outside the US) serves as an indicator of organic success.
Link to this point #5TikTok is a sound-based (music) platform, and selecting trending sounds and mapping them to visual formats is key to success. The same sounds have continued to be used for several years, evolving into accelerated or derivative versions.
Link to this point #6Video duration varies by niche; longer content is preferred for deep topics like finance and health. There are optimal lengths tailored to categories, such as 7-9 seconds, 9-15 seconds, or skit formats longer than 30 seconds.
Link to this point #7Before building an app, one should first test whether it can go viral with a high-conversion format. It's advisable to have at least one account go viral a couple of times before proceeding with app development.
Link to this point #8Put this knowledge to work.
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