The goal was to acquire 5 paying customers in 7 days. This challenge was undertaken under the constraints of full-time employment, attending the gym twice a week, and getting over 7 hours of sleep.
Link to this point #1Andrew Zacker
I tried marketing my SAAS for 7 days (while working full-time)
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Overview
A documented challenge of marketing the SaaS 'Creator Storage' for 7 days while working full-time. The goal was to acquire 5 paying customers, but it ultimately failed due to urgent work demands and lack of time. Nevertheless, many lessons were learned, including testing multiple marketing channels, implementing analytics, and improving the paywall.
Key points
Creator Storage is a SaaS for content creators that enables video tagging, storage, and one-click export.
Link to this point #2After consulting with ChatGPT, 5 marketing channels were planned: Instagram DMs, Reddit, TikTok, ads, and a free guide funnel.
Link to this point #3Facebook ads were first launched on Day 4, but progress was significantly delayed due to an urgent work matter.
Link to this point #4PostHog analytics was implemented, revealing that users did not understand the product. An onboarding tool and sample videos were subsequently added.
Link to this point #5To target the US market on TikTok, a special setup using a new iPhone XR, a US SIM card, and a VPN (Surf Shark) was implemented.
Link to this point #6Approximately 5 registrations were acquired in 7 days, but with zero paid conversions. The failure was officially conceded on Day 12.
Link to this point #7When working full-time, it's best to focus on 1-2 marketing channels. Trying too many simultaneously results in none being fully developed.
Link to this point #8Weekends are the most productive 48 hours for a startup, as there's no fatigue from the main job. It is crucial to keep plans minimal during this time.
Link to this point #9The foundation learned from failure (ad copy, landing page, funnel) can be utilized in the next challenge. While 90-95% of attempts fail, continuous challenging is the path to success.
Link to this point #10Put this knowledge to work.
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