GlamUp acquired 1 million users in its first 6 months and reached a peak monthly revenue of 150k MRR (approx. 15 million JPY). Sprout reached 250k MRR (approx. 25 million JPY) in 8 months.
Link to this point #1Superwall
she makes $400k/mo from ai apps (while in college)
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Overview
Nicole, who built four apps while in college and achieved a monthly revenue of $150k MRR with her first app GlamUp and $250k MRR with her second app Sprout, reveals detailed methods for app growth. She explains practical growth strategies with specific figures, including UGC (User-Generated Content) marketing on TikTok, referral systems, onboarding design, and paywall optimization.
Key points
By scientifically testing captions, audio, and on-screen text size and placement in TikTok's before-and-after videos, they successfully went viral multiple times with the same format. The first post garnered 10 million views.
Link to this point #2A referral system, where inviting 3 friends allows users to view results for free, led to TikTok comment sections being filled with referral codes, enhancing both virality and ASO (App Store Optimization).
Link to this point #3When the price was tripled from $3 to $9 per week, the conversion rate unexpectedly increased. Conversion also rose after a 20% price hike on a new app, suggesting that higher prices can increase perceived value when demand is inelastic.
Link to this point #4A detailed training course was created for UGC creators, onboarding over 1,000 people. More than 50% of creators with no prior experience produced viral videos within two weeks.
Link to this point #5During onboarding, an 'Leave a rating' button was placed, and a UI where users could only proceed by clicking an 'I rated it' button applied psychological pressure on users, improving App Store ratings.
Link to this point #6The content bank adopts a filmmaking approach, with detailed scripts specifying dialogue, emotional expressions, and camera shots for each video format.
Link to this point #7Testing a soft paywall that allowed users to freely explore the app versus a hard paywall immediately after onboarding showed that the hard paywall resulted in a 50% higher conversion rate.
Link to this point #8Information on Twitter accounts for only 10% of learning; 90% comes from actually downloading apps and experiencing their onboarding and paywalls. First-principles thinking is crucial.
Link to this point #9Sprout allows for high pricing of up to $80 per month. By offering the high value of job placement, it achieves a higher LTV (Customer Lifetime Value) than GlamUp.
Link to this point #10Put this knowledge to work.
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