Grew the number of users from zero to over 10,000 and revenue from zero to over $4,000 in 30 days. The app name is Yorby (a social media marketing tool).
Link to this point #1Your Average Tech Bro
How I Grew My App From 0 to 10,000 Users in 30 Days
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Overview
A video by a technical co-founder sharing their real-world experience of growing their social media marketing tool, 'Yorby,' from 0 to 10,000 users and $4,000 in monthly revenue in 30 days. The key to growth was a strategy of posting 'Hook and Demo' short videos created by AI and human creators on TikTok and Instagram. Content produced using their own tool unexpectedly went viral, leading to rapid growth.
Key points
Over 80% of growth came from organic social media content (TikTok and Instagram), with no paid advertising used.
Link to this point #2Adopted the 'Hook and Demo' format: an AI-generated character presents a curiosity-provoking hook at the beginning (e.g., 'POV, you finally understand why creators stopped using ChatGPT'), followed by a product demo showing the solution.
Link to this point #3Marketing content was created using Yorby itself. Leveraged its viral content database and AI to brainstorm high-performing hooks.
Link to this point #4During the December holiday season, they planned to focus on product development, but content posted by the co-founder (Mangm Doug) went viral consecutively, leading to unexpected rapid growth.
Link to this point #5The database was designed for an anticipated 20 users, so the surge to 10,000 users caused the system to break, leading to scaling difficulties.
Link to this point #6Utilized both AI-generated content and human UGC creators. By hiring human creators, they leveraged time with money, making a 'VC play' across multiple accounts (success if one out of 10 accounts hits big).
Link to this point #7LinkedIn has a lower conversion rate but is continuously invested in to target different audiences like team plans and enterprise customers (approximately 20% of growth).
Link to this point #8Used the email marketing tool Brevo (video sponsor) to collect user email addresses even during rapid growth for future marketing efforts.
Link to this point #9Future plans: continued focus on short-form videos (TikTok, Instagram, YouTube Shorts) as the #1 priority, considering Meta paid ads as the #2 priority, and implementing an SEO strategy (programmatic SEO) as the #3 priority.
Link to this point #10Put this knowledge to work.
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