The founders on the Noise platform generated over 2.5 billion views in the last year, including a video that garnered 22 million views in four days.
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Meet The Guy Who Solved App Growth on TikTok
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Overview
The founders on Nick Weber's Noise platform generated over 2.5 billion views in the last year. This was not by chance, but the result of scientifically systematizing viral growth on TikTok. Starting with the discovery of minute details like the "Eggs Theory," they built a platform where 50,000 creators can post content simultaneously. They have achieved a reproducible growth system with a two-pronged strategy of high-quality UGC videos and slideshows.
Key points
Discovery of the "Eggs Theory": They found that using egg images in healthy eating-related slideshows dramatically increases views. Eggs are visually easy to understand, healthy, and affordable, thus resonating with viewers.
Link to this point #2Instead of hiring 5-10 creators like traditional methods, Noise built a platform where 50,000 people can post content simultaneously, achieving large-scale distribution through the "Shots on Goal Effect".
Link to this point #3They successfully went viral just by changing the video's opening phrase from "Everybody needs a side hustle" to "Don't get a second job". Subtle psychological nuances make the difference between 1,000 views and 10 million views.
Link to this point #4Two-pronged content strategy: Aim for viral spread and awareness with high-quality UGC videos, while simultaneously leveraging a large volume of slideshows (soft CTAs) to function like retargeting ads and drive conversions.
Link to this point #5The Noise platform achieves an average cost per install of 30 cents for its own app, functioning as an alternative to Meta ads. Creators are paid on a CPM basis, which brands set based on their target CPI.
Link to this point #6Going viral is more about scientific thinking than creativity. Using an "imitation strategy" of finding existing viral formats and adapting their product to them, the Noise app has achieved category ranking #5 and #7 twice.
Link to this point #7Hypothesis that TikTok has a "Daily Views Budget": There's a limited total number of views available for a specific niche, and as similar content increases, individual video views get dispersed.
Link to this point #8Conversions still occur even for videos with fewer than 500 views. The TikTok algorithm accurately delivers to highly relevant users, resulting in quality impressions even with small numbers.
Link to this point #9Going viral is a learnable skill for anyone. Nick himself had never posted on TikTok until July 2024, yet achieved reproducible growth through trial and error and a scientific approach.
Link to this point #10Put this knowledge to work.
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