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Enrique Murio

24 Hours In My Business In NYC

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AI-generated summary. Check the original video for context and accuracy. Translated into English with AI.

Overview

A vlog by Enrique Murio documenting 24 hours of his business activities. It chronologically covers client shoots in London, travel to New York, challenges in ad operations, and strategic thinking for business expansion.

Key points

Urgently hired videographer Miles, negotiating down from his requested £1,500 per day, to film podcast-style ads for a client.

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Traveled to London by a 5:30 AM train, working on scriptwriting and copywriting tasks.

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Produced high-quality video content using a Sony A7S3 camera, gimbal, and AirPods for the shooting setup.

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Six people visited the client's dental practice, with two converting into patients (each generating over £1,000 in sales), but felt challenges with conversion rate stability.

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Moved to New York and planned a week focused on creative strategy and copywriting, overlooking the Empire State Building.

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Emphasized building a system to provide high-quality leads to clients as the next checkpoint for the business.

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Planned to strengthen the team by hiring a marketing and sales assistant within the UK for £2,000 per month as a February goal.

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Stressed the importance of clearly visualizing and daily recalling goals, having already achieved targets set at the beginning of the year by early February.

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Spotted two consecutive Audi R8s, his dream car, while walking in Central Park, interpreting it as a 'sign' of goal achievement.

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Realized the advantage of New York's 5-hour time difference from Europe (mornings being outside Europe's business hours, afternoons usable for focused work) and the disadvantage for managing VAs in the Philippines.

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