Cole developed the Roblox game 'Hide or Die' and earns $45,000 (approx. 6.3 million JPY) per month. He has 1 million daily active users and is one of the top 50 developers in the world.
Link to this point #1Starter Story
I Spent 24 Hours With Roblox Millionaires
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Overview
This documentary follows Pat Walls as he spends 24 hours with Roblox game developers Cole, Ian, and Jake in Austin, Texas, investigating the reality of their Roblox businesses, which earn tens of thousands of dollars monthly. All three, without attending college, reveal in detail the successful business models they built using Roblox in their late teens and early twenties, along with the strategies behind them.
Key points
His twin brother Ian created 'Bake the Baby' during winter break and dropped out of college. He generates $25,000 (approx. 3.5 million JPY) in monthly revenue, and famous YouTubers like IShowSpeed playing it led to 100 million views.
Link to this point #2Jake runs 'Vector 3,' a marketing agency for Roblox, producing video content for brands like Nicki Minaj and SpongeBob. He achieves monthly sales of $36,150 (approx. 5 million JPY).
Link to this point #3Roblox has 400 million monthly active users, with one in two kids under 16 in the US playing daily. It's a platform where children spend twice as much time as on TikTok.
Link to this point #4Roblox's revenue model involves selling 'Robux (in-game currency)' and brand sponsorships. Developers can convert Robux to cash at an exchange rate of 1 million Robux = $3,500 (approx. 490,000 JPY).
Link to this point #5Cole previously failed on two projects, spending $500,000 (approx. 70 million JPY) and three years. Learning from this, he shifted to a 'test first, then build' approach and successfully developed 'Hide or Die' in two weeks.
Link to this point #6Three elements of a hit game: ① Clickability (impactful title), ② Social aspect (playable with friends), ③ Replayability (fostering continuous curiosity).
Link to this point #7Jake acquires 95% of his clients by publishing educational content on LinkedIn. He employs a strategy of securing projects through paid consulting, without any cold outreach.
Link to this point #8The three practice a 'work intensely or rest completely' polarized work style. After 4-5 hours of focused work each day, they value spending time relaxing outdoors without their phones.
Link to this point #9Mr. Beast has also entered Roblox, meeting with the CEO and creating his own game. The entry of such a prominent figure is seen as a sign that 'Roblox will be the next YouTube.'
Link to this point #10Put this knowledge to work.
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