Tibo shipped 10 products in 4 months, all of which failed, but the 11th product, Tweet Hunter, succeeded. It's important not to be emotionally attached to a product; if it has no potential, move on to the next one.
Link to this point #1Andrew Zacker
How Tibo Built a $30K MRR SaaS Without an Audience
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Overview
Tibo, a former software engineer, built the Twitter tool Tweet Hunter from a state of zero audience and zero budget, grew it to $30,000 in monthly revenue in just 2 years, and eventually sold it for $8 million. This video introduces the practical marketing strategies he used. After 10 failures, he succeeded with three core strategies: selecting the appropriate distribution channel, collecting early feedback, and accelerating growth by exchanging equity with influencers.
Key points
The optimal place to distribute a product is where the majority of the audience exists. Tibo distributed a Twitter growth tool on Twitter, directly reaching his target audience.
Link to this point #2He sent free trials via DM to Twitter creators with approximately 1,000 followers to collect initial feedback. He then started selling it for $20 per month, gaining $560 MRR and 28 paying customers in 2 weeks.
Link to this point #3He offered JK Molina 25% equity and revenue share instead of cash. This partnership grew MRR from $3,000 to $18,000 in 3 weeks. 70% of $10,000 is more valuable than 100% of $1,000.
Link to this point #4He distributed equity to multiple X creators, each promoting Tweet Hunter to their own audience. He also worked on SEO and launched the LinkedIn tool Taplio using the same strategy.
Link to this point #5In 2 years, he grew Tweet Hunter and Taplio to approximately $3 million in annual recurring revenue (ARR) and sold them to Lendlist for $8 million.
Link to this point #6To partner with major influencers, you first need to launch your product independently, acquire initial sales and customers, and demonstrate proof of growth. Without leverage, you will be ignored.
Link to this point #7Put this knowledge to work.
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